Most businesses today can’t survive without an online presence. Nurseries are no different.
Whether you have an established pre-school business or are just setting one up in your local area, one thing you are going to need to consider is what kind of website to put in place.
While many nurseries choose to do this on their own, it is always a good idea to get input from a professional designer. Ofsted require schools of all types to communicate effectively with parents and that naturally includes having an effective website.
For nurseries, of course, there are other benefits apart from fulfilling the requirements of Ofsted and ensuring a website is fit for purpose.
It Makes Your Nursery Stand Out
If you are looking to attract new parents and show that you offer the service they are looking for, one of the best places to do this is on a website. If you make the right design decisions and include the appropriate content, you immediately build a rapport with potential customers and attract them to your nursery.
You can include important information about what facilities you have as well as the type of pre-schoolers you provide care for. Many nurseries also include details of the kind of food they serve and how they deliver education through the Early Years Foundation Scheme (EYFS).
It’s your first touch point with parents
In the digital age we live in, the one place we often look at when we need to find out something is the internet. If your nursery business doesn’t have a website, you are basically depending on word of mouth and passing traffic for people to find out where you are and what you offer the local community.
It’s not just that online presence that counts either. Visitors will make up their mind on whether they want to contact you depending on a number of factors. That includes how attractive your website is and the information you provide. Nursery websites can suffer from poorly written or badly thought out content. They can be difficult to navigate or don’t contain all the information someone is likely to be searching for. All these factors help form a first impression that can mean the difference between parents contacting you and going elsewhere.
Getting your nursery website right will certainly boost your chances of attracting more customers (and will also keep you on the right side of Ofsted). Getting it wrong can actually damage your business because it makes you look unprofessional or, at the very least, unsuitable.
Parentapps for Your Nursery Website
The good news is it’s become a lot cheaper to access great web design. Working with a professional team makes sense if you want to ensure that you have all the right building blocks in place.
At Parentapps we’ve got a wide range of experience dealing with schools and nurseries. We can help build a highly responsive and affordable website for your business. That doesn’t just mean creating a great design but also helping with the content on your pages. We’ll also ensure your site is fully Ofsted compliant.
If it’s been some time since you reviewed your existing site or you’re a new business looking to build a site from scratch, contact our professional and friendly team to find out how we can help.