How to use video marketing to showcase your school

Parentapps Team

UK schools are slowly opening their doors to more students – whether it’s in year groups or staggered start times; you’re all doing a fantastic job, with relatively little notice. Over the lockdown period since March, the team at Parentapps have loved watching the creative videos made by trusts and individual schools alike.

If you’ve not experimented with video marketing for your school yet, or you want to learn more about how it can benefit your school, we’ve put some tips and advice together to help you. 


How can you use video marketing in a school setting?


With social distancing restrictions still in place (and probably for a long time to come), you can use video to help you in an interview setting. When you’re hiring for a new teaching position, the thought of inviting an ‘outside’ person into your school grounds can seem unnecessary in this time of social distancing. That’s where video can come in handy.  

Instead of your typical ‘walkaround’, why not offer a live walkaround video tour for all interested applicants? A live format can mean they can ask you questions in real-time, making the experience more personable – it gives you a chance to size up the applicants, just like you would in a walkaround scenario.  

A similar format can work well for parent open days. Pre-recording a video introducing your school, highlighting your achievements and facilities unique to your school – can help you sell your school to prospective parents. Video is a powerful marketing tool; according to marketing experts Insivia, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. So honing your video shooting and editing skills could be worthwhile.

With social distancing restrictions likely to continue for the foreseeable, getting yourself familiar with video creation software could be an excellent way to expand your skillset. 

If you’re going to conduct a live video tour, use software such as Zoom or Skype. If you notice this isn’t high-quality enough, or you’re getting patchy audio, pre-record your video using a smartphone and edit it for free using the following software:


  • iMovie
  • Magisto
  • Adobe Premiere Clip 
  • FilmoraGo


Can’t be bothered making a video? We can do it for you!


Our team of expert videographers can create a video that stops prospective parents and the wider community in its tracks. We can showcase the very best of your school in a fun, creative and modern way. 

We get involved from the very start of the process with idea generation. We meet with you to talk through your ideas and understand who you’re trying to target and any other requirements. You’ll have final edit to the scripts; then we’ll schedule dates for filming. We’ll contact all interviewees to ensure they fully understand what they’re doing and the part they play in your video.  

After we’ve shot the video, we make edits and amends and send the final school video to you.

Our video production process has been tweaked over the past few years to ensure it runs as smooth as possible and that we showcase your school in all its glory. We want to create something you’re proud and excited to share with everyone.