1. Relevant Platform
Nowadays the vast majority of parents carry smartphones and tablet devices around with them wherever they go. In fact the first thing that most adults do in the morning when they wake up is check their mobile phones for text messages and notifications from social media and apps. So straight away you’ll have a captive audience because you’re using a communication channel that is extremely relevant to your target audience.
2. Active Presence
Once mobile apps have been downloaded by parents you can send messages and notifications in the knowledge that they’ll be received instantly. This is particularly useful when there has been a last minute change of time or location for an event and you need to send a notification out to parents promptly.
3. Working in Sync
As mobile apps are installed on tablets and mobiles they can take advantage of many of the inbuilt features of the device. This means that once parents have downloaded your schools mobile app they’ll be able to sync many of the features inside it with their own device. For example key dates within the in-built calendar can be moved across into the calendar on parents’ devices so that they can better manage their schedules.
4. Instant Engagement
One of the biggest advantages of a mobile app is that it gives you a presence on the home screen of parents’ devices. This is beneficial as our apps are fully tailored and designed around your school’s branding so your logo will be seen frequently by parents on their devices as a constant cue to prompt engagement. Plus once parents are in the app they’ll be able to quickly access updates and key information at the tap of a button.
5. Info on the Move
Another clear benefit of having a mobile app is that it provides parents with a wide range of information on the move with notifications and messages being sent by staff and received by parents in seconds. Additionally because the app pairs up with the users’ phone they won’t need an internet connection to find the school’s telephone number for example because at the click of a button in the app the call is automatically initiated.
If you’d like to see first-hand how mobile apps can benefit your school by taking your communication with parents to another level click here to book a FREE demonstration today. Alternatively you can download a FREE communications plan for your school with practical strategies and creative ideas on how to improve parent engagement by clicking here.