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What can our Homework Hub do for your school?

We brought forward the launch of our Homework Hub to help schools during the coronavirus pandemic. Parents and students can download and submit homework, as well as live chat with teachers. It’s already helped numerous schools through the pandemic, and would benefit your school too.

How to conduct a virtual job interview for your school

Coronavirus has put a lot of processes on hold, but interviewing candidates for new job roles still needs to be done. Using video conferencing tools like Zoom enables schools to interview and onboard new staff and teachers remotely.

How to use video marketing to showcase your school

Learn more about how video marketing can benefit your school with these helpful tips and advice.

The Parentapps features that can help schools social distance

Asking children, especially young children, to social distance is a tall order. We’ve compiled the ways our school app can help teachers, students and parents socially distance through the pandemic.

Coronavirus: what has the UK learnt from Denmark’s schools?

We’re sharing some of the strategies Denmark has implemented to ensure parents, teaching staff and pupils can be confident in the knowledge their school is fully prepared.

For teachers and parents: expert stress management tips

Schools are set to reopen soon and that’s causing increased anxiety and stress for teachers, parents and children. We’ve compiled some tips to help you de-stress through the coronavirus pandemic.

Important app updates from Parentapps

Check out the latest app updates and new services which have been designed to benefit your communication with both parents and children.

5 activities to keep your kids entertained during lockdown

Keeping the children entertained during lockdown can be tough. We’ve compiled 5 fun activities that your children will enjoy and you can easily set up at home.

How teachers are (admirably!) using video to engage students

Due to school closures, teachers have had to adapt swiftly to digital learning and we’re seeing the confidence of schools and headteachers grow through digital platforms and using video to not only engage but also educate their students.

Struggling with homeschooling? Some advice from parents

We’ve shared some advice from parents on how they are homeschooling their children and juggling working from home at the same time.

How to use video marketing to showcase your school

Parentapps Team

UK schools are slowly opening their doors to more students – whether it’s in year groups or staggered start times; you’re all doing a fantastic job, with relatively little notice. Over the lockdown period since March, the team at Parentapps have loved watching the creative videos made by trusts and individual schools alike.

If you’ve not experimented with video marketing for your school yet, or you want to learn more about how it can benefit your school, we’ve put some tips and advice together to help you. 

 

How can you use video marketing in a school setting?

 

With social distancing restrictions still in place (and probably for a long time to come), you can use video to help you in an interview setting. When you’re hiring for a new teaching position, the thought of inviting an ‘outside’ person into your school grounds can seem unnecessary in this time of social distancing. That’s where video can come in handy.  

Instead of your typical ‘walkaround’, why not offer a live walkaround video tour for all interested applicants? A live format can mean they can ask you questions in real-time, making the experience more personable – it gives you a chance to size up the applicants, just like you would in a walkaround scenario.  

A similar format can work well for parent open days. Pre-recording a video introducing your school, highlighting your achievements and facilities unique to your school – can help you sell your school to prospective parents. Video is a powerful marketing tool; according to marketing experts Insivia, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. So honing your video shooting and editing skills could be worthwhile.

With social distancing restrictions likely to continue for the foreseeable, getting yourself familiar with video creation software could be an excellent way to expand your skillset. 

If you’re going to conduct a live video tour, use software such as Zoom or Skype. If you notice this isn’t high-quality enough, or you’re getting patchy audio, pre-record your video using a smartphone and edit it for free using the following software:

 

  • iMovie
  • Magisto
  • Adobe Premiere Clip 
  • FilmoraGo

 

Can’t be bothered making a video? We can do it for you!

 

Our team of expert videographers can create a video that stops prospective parents and the wider community in its tracks. We can showcase the very best of your school in a fun, creative and modern way. 

We get involved from the very start of the process with idea generation. We meet with you to talk through your ideas and understand who you’re trying to target and any other requirements. You’ll have final edit to the scripts; then we’ll schedule dates for filming. We’ll contact all interviewees to ensure they fully understand what they’re doing and the part they play in your video.  

After we’ve shot the video, we make edits and amends and send the final school video to you.

Our video production process has been tweaked over the past few years to ensure it runs as smooth as possible and that we showcase your school in all its glory. We want to create something you’re proud and excited to share with everyone.

 

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