Digital change management in schools: how to onboard staff

How can you effectively manage digital change in UK schools? Change management strategies for you to try.

School Apps for Parents

School Apps for ParentsParentapps TeamBefore technological advances it was challenging for schools to communicate with the parents of pupils en masse. Until very recently even with the progression of the Internet, school communication had improved vastly but still...

Benefits of joining a Multi Academy Trust

Plenty of schools are now moving towards academy status with more opportunity to innovate and provide higher levels of teaching.

How to support children adjusting to a new ‘normal’ in a school setting

School’s out for summer! Not that the previous term was traditional schooling per se, but still, the summer holidays are upon us. Although we’re all hoping for further relaxation of COVID restrictions, it has been announced already that schools are to return in September 2020, to start their new school year.

Why is effective communication in schools Important?

While most of the work done by schools is focused educating their pupils, many head teachers realise the importance of maintaining and constantly improving communication parents.

What do schools think of Parentapps?

Our latest app updates have been well received by our current customers – particularly during the coronavirus pandemic. Throughout this period, we have continued to provide a high level of customer support remotely and ensured school’s can communicate effectively!

What will education look like after COVID-19?

Education will undoubtedly look different after COVID – it already looks different. From social distancing measures to implementing new procedures to keep staff and children safe. Although this period has been stressful for everyone across the country, some changes could be made for the better.

What can our Homework Hub do for your school?

We brought forward the launch of our Homework Hub to help schools during the coronavirus pandemic. Parents and students can download and submit homework, as well as live chat with teachers. It’s already helped numerous schools through the pandemic, and would benefit your school too.

How to conduct a virtual job interview for your school

Coronavirus has put a lot of processes on hold, but interviewing candidates for new job roles still needs to be done. Using video conferencing tools like Zoom enables schools to interview and onboard new staff and teachers remotely.

How to use video marketing to showcase your school

Learn more about how video marketing can benefit your school with these helpful tips and advice.

How to use video marketing to showcase your school

Parentapps Team

UK schools are slowly opening their doors to more students – whether it’s in year groups or staggered start times; you’re all doing a fantastic job, with relatively little notice. Over the lockdown period since March, the team at Parentapps have loved watching the creative videos made by trusts and individual schools alike.

If you’ve not experimented with video marketing for your school yet, or you want to learn more about how it can benefit your school, we’ve put some tips and advice together to help you. 


How can you use video marketing in a school setting?


With social distancing restrictions still in place (and probably for a long time to come), you can use video to help you in an interview setting. When you’re hiring for a new teaching position, the thought of inviting an ‘outside’ person into your school grounds can seem unnecessary in this time of social distancing. That’s where video can come in handy.  

Instead of your typical ‘walkaround’, why not offer a live walkaround video tour for all interested applicants? A live format can mean they can ask you questions in real-time, making the experience more personable – it gives you a chance to size up the applicants, just like you would in a walkaround scenario.  

A similar format can work well for parent open days. Pre-recording a video introducing your school, highlighting your achievements and facilities unique to your school – can help you sell your school to prospective parents. Video is a powerful marketing tool; according to marketing experts Insivia, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. So honing your video shooting and editing skills could be worthwhile.

With social distancing restrictions likely to continue for the foreseeable, getting yourself familiar with video creation software could be an excellent way to expand your skillset. 

If you’re going to conduct a live video tour, use software such as Zoom or Skype. If you notice this isn’t high-quality enough, or you’re getting patchy audio, pre-record your video using a smartphone and edit it for free using the following software:


  • iMovie
  • Magisto
  • Adobe Premiere Clip 
  • FilmoraGo


Can’t be bothered making a video? We can do it for you!


Our team of expert videographers can create a video that stops prospective parents and the wider community in its tracks. We can showcase the very best of your school in a fun, creative and modern way. 

We get involved from the very start of the process with idea generation. We meet with you to talk through your ideas and understand who you’re trying to target and any other requirements. You’ll have final edit to the scripts; then we’ll schedule dates for filming. We’ll contact all interviewees to ensure they fully understand what they’re doing and the part they play in your video.  

After we’ve shot the video, we make edits and amends and send the final school video to you.

Our video production process has been tweaked over the past few years to ensure it runs as smooth as possible and that we showcase your school in all its glory. We want to create something you’re proud and excited to share with everyone.


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